Over the past 4 years, I’ve served in the Peace Corps and held marketing and sales roles at startups and nonprofits. I’m looking to leverage my range of skills and experiences at a mission-driven company while accelerating my career in marketing.
Whether leading a gender equity program in Colombia, growing and launching 30+ new markets for Hipcamp, or executing end-to-end paid social campaigns for start-ups and political campaigns, I enjoy diving into data, driving growth through community, and working on impactful programs. I hope to help your company achieve its goals in a growth marketing or community-focused role.
Social media, community management, and email marketing: I’ve executed paid and organic campaigns on Facebook, Twitter & Instagram. I’ve also created UGC programs lead gen emails, and newsletters.
Relationship building: Initiating, maintaining & cultivating strategic partnerships with stakeholders, consumers, and beneficiaries.
Sales/Marketing Handoff: Having worked in sales and marketing, I understand how marketing and sales teams can effectively collaborate.
Tools used include: Hootsuite, Sprout Social, Later, Mailchimp, Action Network, Close.io, Looker
As Digital Director for Proposition HHH, a $1.2 billion Los Angeles City bond measure to end chronic homelessness, I developed and implemented a social media strategy, with a coalition of more than 60 service agencies. I created, managed and grew Facebook, Instagram and Twitter pages for the campaign. I wrote and executed email campaigns and end-to-end paid social campaigns on Facebook, Twitter and Instagram. The campaign had 79 million impressions in the 30 days leading up to a successful election day. I used the skills I learned running digital marketing for a successful political campaign in my roles as an Associate Market Manager at Hipcamp.
Covid-19 severely impacted Hipcamp’s business as camping bookings dramatically decreased, the Associate Market Management team was let go, along with a significant portion of the company. I loved Hipcamp and am searching for an opportunity to drive growth at another mission-driven company in the Bay Area.
"Shira is one of the most dedicated, determined, and intuitive people I've ever supervised. She has the unique ability to identify and isolate an issue before most people even realize it's a problem. She is detailed-oriented, thorough, creative, and went above-and-beyond in every single thing she did."
Katrina Castner
Volunteer Supervisor at Peace Corps when Shira served in Colombia
"Shira is a dedicated team member with an enviably strong work ethic. She is naturally inquisitive, connects easily with others, and is skilled at working cross-functionally to tackle and solve problems. In addition to being an invaluable member of a team, she is truly a joy to work with! Shira brings patience and positivity to every interaction, and going above and beyond is her default."
Cassandra Prenn-Vasilakis
Direct Manager at Hipcamp
"Shira's ability to pay attention to detail and cut through the noise to achieve real results is what made her successful in the fast paced campaign environment. She is a quick learner who can be trusted to lead and be a vital team member/player. She is a skillful writer who is able to effectively communicate a message across various platforms and demographics. If would highly recommend Shira to be a member of any team that is looking to make an impact."
Aaron Keshishian
Former campaign teammate at Yes on HHH
