I’m a content marketer with experience in B2B enterprise software and fintech. Most recently I was at Carta where I created content for VC, startup, and employee audiences. I’ve also project lead on a brand print publication, to ghostwriting for executives, to creating social media and editorial strategy.
I believe in the power of content to drive growth and build a meaningful brand. I’m seeking a role where I can tell the unique, forward-looking, and imaginative stories that resonate with a company’s audience.
Creating and Executing Editorial Strategy: My experience includes creating editorial calendars, developing distribution strategies; writing content, and managing external content agencies when necessary.
Social Media Strategy & Content Creation: I create social media strategies that drive leads and build brand awareness. I have experience creating and executing social media strategies, developing social media content and copy, and executing paid social campaigns.
Writing Thought Leadership Content & Brand Storytelling: I write editorial content that helps shape and direct the narrative of a company.
Writing Samples:
Carta Blog: Why women get less funding
Pivotal Blog: Refrigerator Ladies: The First Computer Programmers
At Pivotal we wanted to create a meaningful and unique way to tell our story and share our mission of digital transformation. Like many highly technical companies, we often gave our customers t-shirts, pamphlets, and technical books—but we didn’t feel those accurately captured our mission.
We created a print magazine that presented our thought leadership pieces and customer stories in a thoughtful, well-designed, and memorable way. I led and managed the project from curating and sequencing the content, to editing and working with the design team and outside designers to achieve our goals. One of my favorite parts of the project—which was themed “Developers At Work”— included our cover which was a small cut-out window that only showed someone whiteboarding. When you turned the page to the inner flap, it opened up into a fantastical world with dragons, ping-pong, and people flying on magic carpets. It was meant to evoke the world of possibility and creativity that can come from developers collaborating and iterating together.
Almost 33% of the marketing team was laid off at Carta as part of a 16% layoff company-wide. I was included in this layoff due to my tenure. Carta primarily caters to startups, which have been hit particularly hard by COVID-19.
"Liz has experience creating a ton of different types of content, which makes her a utility player. She's also a fast worker and excellent brainstormer."
Jenna Lee
Teammate at Carta
Senior Content Marketing Manager, Carta
"Liz is one the smartest people—and sharpest editors—I've ever worked with. She truly understands the macro narratives at play and what it takes for companies to stand out authentically. She has a rare combination of skills: humor, investigative tenacity, and a strong voice."
Mischa Vaughn
Liz's Manager at Carta and Pivotal
Director of Content at Webflow
"Liz is an incredible writer and project manager. Having worked with her at Pivotal, a company with a highly technical solution, I was continuously impressed by her creativity and ability to synthesize industry jargon into something compelling. She provides the necessary human voice needed for high-impact editorial content."
Matthew Tye
Colleague at Pivotal when I was Head of External Communication
Corporate Communications Manager, Facebook
