Senior content marketer with 9 years of experience crafting content and managing campaigns for top-tier B2B products. By marrying my background in creative writing with my B2B marketing expertise, I tell provocative brand stories while building and optimizing full-funnel programs. Looking for a senior content marketing role that will allow me to flex my creative muscle, make data-driven decisions, and collaborate cross-functionally to launch successful content programs.
I built the TripActions webinar program from the ground up, which included: identifying relevant topics for key personas, sourcing thought leaders both internally and externally (customers, partners, etc.) to host, curating the content, managing cross-channel promotions in partnership with the growth and sales teams, and measuring results to optimize programs and make webinars our most viable pipeline accelerating activity with the lowest cost per campaign.
As a corporate travel management solution, TripActions was struck particularly hard by the impact of the COVID-19 outbreak on the travel industry.
Heather is a well-rounded Content Marketing Leader, who would make a great addition to a SaaS marketing team. She is both metrics-driven and creative, so she excels at creating both demand gen content campaigns and brand-building thought leadership content.
- Emily Kramer
